The People’s Republic of Flying Dog is now in session. It’s happy hour at Flying Dog Brewery, so here is your latest dose of irreverence.
Message From Flying Dog President Eric WarnerTo the People’s Republic of Flying DogAs some of you may have heard, Flying Dog Brewery announced on Tuesday that we are embarking on the next step in our illustrious, 17 year history of crafting remarkable beer by concentrating all of our brewing and production to the brewery in Frederick, MD, where 70% of Flying Dog Beer is already being brewed. This move will take place in January and we are working to ensure that our entire production team will be able to make this move over to Maryland. Accounting, sales, marketing and other administrative functions will remain largely unaffected by this change and our HQ will remain in Denver.
We decided to make this proactive move as it has become increasingly important to be extremely nimble in today’s business environment. Only those who can quickly adapt in the hyper-Darwinian economy will survive and in today’s craft brewing landscape. We are facing unprecedented cost pressures due in large part to the tremendous hop and malt cost increases. We have also lost some of the contract brewing business we had, thereby decreasing capacity utilization at both breweries (I actually found out AFTER the announcement that one of our largest contracts was going to switch their production to a lower cost producer, thereby diminishing our capacity utilization at the Denver Brewery even further). Concentrating our brewing operations to one facility will help us become more efficient while maintaining our exceptionally high brewing standards. This is a smart, proactive move for our growing company and will allow us to most efficiently use our resources. This idea was conceived in late summer, and once we understood the magnitude of the price increases we are facing it became apparent that this was a necessary step to remain strong. Like most other craft breweries our costs are going up at least 25%, and we are only going to be passing on a 15-20% price increase. We expect some relief on raw materials costs in 2009. Obviously, a huge focus for the production teams in 2008 will be to discover and implement new ways to be more efficient, without sacrificing the quality of our award winning line up.
The Frederick facility is a state-of-the-art brewery that has already been producing great beer for Flying Dog and we look forward to ramping up production and growing our business even more than the +20% trends we are experiencing in 2007. The bottling line in Frederick has lower oxygen uptake at filling than the one in Denver, which translates to better flavor stability and longer shelf life. It also kicks out bottles at twice the pace of the line in Denver. The brewhouse in Maryland is also capable of brewing a wider range of recipes than the one in Denver. Finally, the brewery in MD plans on substantial capital expenditures and plant upgrades (close to a million bucks in 2008 alone) to continue to brew better beer in an efficient and environmentally friendly way. It was very important to me, the management team and the owners of the brewery to take care of the employees who might be impacted by this change. Everyone in production was offered an opportunity to make the move to the brewery in Maryland. I’m proud to say that almost half of the brewing and bottling line staff is interested and we will be taking a group trip out to MD in early January so they can see if Frederick is a place they would like to relocate to. For those that don’t make the move, we will be offering a severance package and outplacement assistance. 14 employees in production are impacted by this change. When we broke the news Tuesday everyone handled it pretty well, and as a brewery we decided to go out in style and still have our holiday party this Friday. Although some could argue the timing was a little close to the holidays, we also considered that some employees might be more upset that if they were told after the holidays, having spent more money than otherwise having not known they were going to potentially be laid off. There is truly never a good time for such news.
We are a family here at Flying Dog and as such it’s been a rollercoaster of emotions the last couple of days. Although no one, myself included, would have chosen to write the script quite this way, everyone understands this chapter, why it makes sense and why it’s good for the future of the brewery. The good news for the People’s Republic is that the Flying Dog beers will still be available wherever you are used to purchasing them.
Cheers,
Eric Warner
Interview With Eric
This turn of events doesn’t deter me from fulling my promise of giving away free shit. Here are the answers to our three winning questions from Tom Wethern of Allston, MA, Mary Capps of Austin, TX and Tony Rockwell of Boise, ID. Your Ralph Steadman signed bottles of Gonzo Imperial Porter are on the way. Here are the answers to our three winning questions.
Do you ever worry, though, that with Ralph Steadman’s artwork and the kooky beer names, it comes across to many people as a gimmick? That the presentation is more important than the resultant brew, that you favor appearance over content?
“Our philosophy from day on was beer is art. The original vision was to have a different artist for every label but Steadman’s art reflects the brand so well it was a no-brainer. Our brand isn’t for everyone. There is enough beer labels out there with little pastoral mountain scenes. We like to do things a little differently.”
Steadman’s images will always be inextricably connected to Hunter S. Thompson, the poster child for dysfunctional but creative excess. Aren’t you concerned that potential customers of your products will feel you might be encouraging the same kind of dangerous excess by associating your products so strongly with that image?
“People seem to be using our products just as responsibly as the guy who gets wasted on a 30-pack of domestic swill. At the time of year when we get together with our families, who isn’t dysfunctional? There was a public side of Hunter that people like to see as dysfunctional but he was as real as it gets. So even if he was counter culture he exposed a lot of the dysfunction in our society and political processes so if that is what people associate with our brewery, so be it.”
What are your plans for transitioning into a more eco-friendly business, for example by using solar power within the brewery to produce an excellent nut brown ale (hint) or your current line of fine brews?
“Although the Maryland brewery wasn’t “Green Built” part of the reasons for the move is it is a newer, more efficient facility. As alternative energy sources become more accessible and cost effective we will look to tap into those as well. Like most other craft breweries, right now we are most focused on the staggering disruption in the malt and hop markets so our biggest challenge is getting the highest yields out of those products without compromising product quality. As breweries achieve this it is in itself more eco-friendly saving on energy use in transportation and production.”Last Chance For Holiday ShoppingJust in time for your Holiday shopping we have created new gift packs. Give your friends and family something they actually want this year. Check out the Flying Dog Apparel website for all our merchandise. We also have new Gonzo Posters so get your hands on them before they are all gone.
Till next time, cheers
Chris
The long-awaited arrival of our Belgian-style Tripel is upon us. Named after the mythical Greek three-headed dog that guards the gates of hell, Kerberos is a traditional Belgian-style Tripel with a dark golden color has a sweet flavor with a dry and spicy finish. This nectar of the Gods is deceptively strong at 8.5% and is bottle conditioned for an authentic flavor. Beer nerd stuff below:
From April 25th-28th the Flying Dog RV will be taking a tour down I-70 to the east coast. Because a 28-hour drive is long enough to make anyone ponder their existence, I thought it would be fun to spice up the trip with a contest. If you get a picture of the RV on the road during our journey and email it to me at bullshit@flyingdogales.com with the date, time, and location you took the picture, I will send you a gift package full of Flying Dog gear. If you don’t live anywhere near I-70 (which will prevent you from participating), you can take comfort in the fact that you get the consolation prize. You are miles away from my road rage and I won’t be rear-ending you when you’re talking on your cell phone while driving like an asshole.Flying Dog Lands At #29 In Craft Beer RankingsWe here at Flying Dog want to extend our gratitude to all those out there in the People’s Republic of Flying Dog for making us one of the country’s top 30 craft beer breweries. The numbers, just released by the Brewer’s Association (www.beertown.org), have Flying Dog jumping several spots from 2006. We appreciate the support - and get those livers trained because we expect you to step up and land us in the top 20 this year.Our Quest For World Domination ContinuesOn Monday, a container chock-full of delicious Flying Dog brews will start its journey to Singapore. As our latest addition to the People’s Republic of Flying Dog, Singaporeans will join the likes of Austria, Sweden, Denmark, the Netherlands, Norway, Italy, UK (and more!), further strengthening our ever-growing international contingent. Now if only the Brewery would pony up the cash to send me on a 4-month long “sales tour” to all those regions. I get no respect.What People Are Saying About Us Mostly unsolicited, outside opinions about our beer and our company from the media and world wide web. To read what people are saying about us click on the links below. This week we have a ton of Garde Dog reviews.
Flying Dog Apparel and
FearAndLoathingOnTheCampaignTrail2008.com will not only be a tribute to Hunter’s adept political journalism but also, a forum to bring meaningful and relevant conversations to the 2008 presidential campaign.
